Since 1992, Michael Schulze, born in Thuringia in 1953, has been managing the agency's office in the new federal states and Berlin (as of 2000).

Michael Schulze was one of the pioneers of our Potsdam branch. In 1990, he started out by doing PR and advertising for regional companies based in his own sitting room!

It wasn't long before his business became very successful. It was then simply a logical progression to seek an experienced partner to lend continuity, enduring professionalism and a clear direction to this independent startup. And so Schulze's collaboration with wbpr Munich was born – and has been a success story ever since.

With unwavering enthusiasm and an abundance of commitment, he now provides consultancy services to companies and public bodies with a focus on corporate communications, PR, financial communication and dialog, as well as corporate social responsibility.

Between 1994 and 1998, Michael Schulze acted as the first President of Potsdam's Marketing Club.

For many years, he has been a Member of the General Assembly of the Potsdam Chamber of Industry and Commerce, he plays an active role in the Chamber's Committee for Information and Communication, and is an honorary Board Member of the Association for the Restoration of Potsdam's City Canal.

His personal motto: "Effective communication must speak both to the head and to the heart."