Born in Swabia in 1971, Eicher studied Politics and History in Heidelberg, Stockholm and Helsinki. He cut his teeth on an EU project at a regional newspaper and in a corporate communications position at a chemicals company. Eicher joined wbpr in Munich in 1999. He has been Member of the Executive Board since January 2005.

He takes care of both international groups and SMEs, providing advice on strategic corporate communications, brand communication, PR and corporate publishing.

This young family man, who speaks fluent English and Swedish, really understands the language spoken by his customers and the media, and is always able to find a pragmatic solution.

His personal motto: "Success belongs not to the strongest or most intelligent, but to those who can react fastest to change."