Services
The Internet means communication. But communication means more than just the Internet.
The Internet is just one small part of a company's potential corporate communications repertoire. The online channel may be important or merely superfluous depending on the objective, target group and starting point.
wbpr is a communications expert, not just an Internet specialist. We implement websites that make sense within the communications matrix. We have mastered the Internet, but we don't allow it to master us.
We also build snowmen. But first we remember the summer sun.
Short-lived trends and fashions are part of Internet culture. New forms of Internet-based communications are often feted by the media upon their introduction, only to quickly fade into oblivion. However, today's fads and passing trends can be exploited for the purposes of corporate communications if we stand back and view them from the right distance, if they have a clearly defined budget, and if they fit into an overall strategy.
wbpr critically assesses whether the fashionable thing to do is also the right thing to do, whether a trend is not simply new but also sustainable, and whether those that are quickest to jump on the bandwagon will actually reach their destination first, or will simply have to foot the bill.
The strategy determines the technology used. Not the other way around.
The Internet doesn't change the basic rules of communication. Instead, it adds new options. But just because something is technically possible doesn't mean it makes sense to do it. If online communication is governed by technology rather than strategy, this results in unnecessary gadgets at best, and, at worst, negatively affects the company's overall communication objectives.
wbpr knows very well the technical possibilities the Internet offers. And this is exactly why we believe that strategy must come first.
Online projects are sometimes free of charge. But they can still be expensive.
Success is relative. It all depends on your objectives. Online projects must be begun with a clearly defined goal in mind, and they don't come to an abrupt end on the "go-live" date. Instead, they need to be monitored continuously to assess their performance. Anything from log file interpretations to online media monitoring or even target group surveys may be used to assess the success of a project in relation to the defined objectives.
At wbpr, we will tell you whether your plans have become a reality.
A newspaper turns into waste paper. A radio broadcast is heard once, and is gone. A website remains.
If you use conventional media to publicise your company, you can only hope that your target audience is paying attention at the right time. Websites, on the other hand, can be accessed by users at any time, whenever it suits them. This transition from "push" to "pull" models of communication means that websites must be up-to-date and that active content management is essential.
Whenever wbpr designs a website, we keep the maintenance costs in mind, determine the lifespan of the content, and ensure that the right content is available at the right time.
Crisis communication is multimedia communication. And it always was.
Communication crises may arise from large-scale catastrophes or from the most minor of events. This was true even before the invention of blogs and podcasts. Good crisis communication is always underpinned by clear-sighted preparation, timely identification, credible assessment and consistent reaction – regardless of which medium is used.
For wbpr, multimedia expertise does not mean tinkering with images and banners. Instead, it implies competence across all media in addressing and appealing to specific target groups as well as the general public.