Services
From applicant to customer. We turn things around.
In many companies, highly qualified staff are as valuable and in demand as customers. It is strange, then, that applicants are often not treated this way: Imagine sentiments like "We expect that our customers will...", "We are looking for the best customers" - they would be greeted by looks of horror in any sales office. Yet in personnel marketing, they are still commonplace. wbpr places all content and activities, every text and every picture under the microscope and analyzes whether a company is communicating the most important message to applicants - that of "being prized“. The result is the magic formula of employer branding - "We offer you...".
Music is all about feelings. We help you hit the right note.
What differentiates one employer from another? In the eyes of an applicant, companies are normally quite similar in terms of hard facts, particularly job profiles. Where you can score is by making applicants interested in your company by appealing to their feelings and needs. At the end of the day, choosing an employer is an emotional decision. Hit notes that will be music to the ears of the applicant and which communicate a sense of sympathy and value. wbpr supports you in setting off the sparks that turn a job hunter into an applicant.
Keeping your finger on the pulse.
Do you know what currently motivates potential applicants? Yesterday, it was often a rapid, steep career path, preferably with international work. Today, flexible working times and an appropriate work/life balance are gaining in importance. If you can pick up on current trends, you can hit the bullseye with applicants. wbpr supports your company in making sure your communication reflects social trends and in integrating them into your employer branding.
Adding color to monotonous careers pages.
The information provided on many career pages and in brochures often repeats the same old promises and activities - from development programs to international work to coaching and ongoing training. None of this is anything new for job hunters - and it is certainly not a reason to apply. We work with you to identify the specific information and messages that will combine to create a coherent, memorable and credible image of your company as an employer. Your individual employer branding will give you the "wow factor" with potential applicants and will set you apart from other companies.