Services
According to a study by the German Economic Institute, the German economy loses 20 billion Euros of turnover every year due to a lack of specialist personnel. There does not seem to be any prospect of an improvement in the situation on the labor market - specialist staff are few and far between and are in great demand. This "War for Talent" makes it even more crucial for companies to establish a strong employer brand to differentiate themselves from the competition.
By tailoring your communication precisely to your potential applicants, your company can gain a big advantage - and we can support you. We draw up proposals for ways in which you can boost your image as an employer and grab the attention of applicants. PR and classic off-line and online communication - we integrate all the channels that lead to new employees.
Our approach
- Focus and emphasis - A clear brand claim as an employer helps you to stick in the mind of job hunters.
- Emotion and the personal touch - You can attract potential applicants by focusing consistently on their expectations and emotional needs, with a personal and credible approach rather than bland promises.
- Integration and penetration - Your employer branding will penetrate to job hunters because it is tailored and communicated across all channels.
Services
- Appraisal of employer branding: Based on the tried and tested wbpr careers page audit, analysis of the careers pages of your website, supplemented by an investigation of all other communication channels for consistency and convincing content, messages and activities.
- Workshop to (re)define your employer branding, in which the central positioning and core messages are set out.
- Formulation of an integrated communication and activity concept to establish and / or strengthen your employer branding.
- Support in implementing the employer branding concept (online communication, media work, classic PR, internal communication, events, university marketing, trade fairs & events)
The wbpr careers audit
determines the strengths and weaknesses of your careers website. The resulting graph highlights weaknesses at a glance.
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More information
- „How we see the "War for Talents"“
- Contact:
Telephone: +49 (0)89 / 99 59 06-0
E-mail: ebteam@wbpr.de