Services
Nervous patients, falling occupancy figures, resignation of the chairman of the management board, and a tarnished reputation. That was the final cost of a Salmonella infection which began harmlessly enough at the Fulda Clinic. From May to July 2007, a series of breakdowns took place at that institution and were publicized by the exultant media.
However, this is not an isolated incident, but a common pattern: One situation, which is almost impossible to control (such as a Salmonella outbreak), does not become a full-blown crisis until it is exacerbated by inadequate internal processes and thrust into to the headlines by poor communication with the public. The financial stability of the hospital is then quickly threatened.
We offer you a crisis prevention solution that addresses both sources of danger: We minimize the potential for risk by helping you to optimize your internal processes. And we ensure that you are perfectly prepared with communication tools if an emergency does arise.
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Our approach
Attack the root of the crisis! By synchronizing process optimization and communication. We will support you with our many years of experience in day-to-day hospital operations and our expertise in communication behaviors and the media.
You will receive the combined skills of a healthcare risk manager and an agency with specialist knowledge of communication in the health industry in a single package. The advantages are clear: these two approaches complement each other. For example, communication-based crisis prevention cannot even be considered except on the basis of an expert risk analysis. At the same time, the requirements for communicating with the larger community must also be considered when internal processes are optimized - to ensure full exchange of information in both directions in an extreme situation, and to prevent an accident from becoming a disaster.
Expert opinion
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"In my opinion, clear instructions for communicating both internally and with the larger community in the event of an emergency are more than just a sensible measure as part of a modern hospital's quality management system, they are an absolute imperative. When applied together with damage prevention and risk management, crisis prevention and early warning can be invaluable. Repairing a damaged reputation after the fact is undoubtedly more difficult and expensive than prevention."
Ingo Stauch, Public Relations consultant with the Martha-Maria Group.
More information
- Our range of services
- Contact:
Rahel Huhn
Telephone: +49 (0)89 / 99 59 06-47
E-mail: rahel.huhn@wbpr.de