Successful crisis management is inconceivable without professional communication management.

Information can be disseminated over the Internet in a matter of seconds and no company can feel totally secure against crises. Through preventive, active and restorative crisis management, we help you to actively and effectively take control of the progress and outcome of critical situations.

The best way to overcome crises is to keep one step ahead of them. By running through possible scenarios at an early stage, defining responsibilities and procedures and training staff in handling journalists, it is possible to effectively counter mistrust, panic and speculation.

If the harsh winds of crisis are already blowing into your face, we will support you in keeping on track through quick and decisive action. Our crisis managers have many years of experience. They will show you how you can steer away from the rocks and support you in establishing credible actions.

After an acute period of crisis, it is important to appraise the public response, so that possible sources of errors can be ruled out in the future. The crucial thing is to systematically build up and maintain a goodwill buffer among media representatives, customers, employees and shareholders. In times of crisis, their loyalty will help to limit the damage, avert a total disaster and, in the best case scenario, even enable you to emerge from the whole situation with an improved image.

The three pillars of wbpr crisis management:

Active crisis management:

• IT-based media screening and analysis
• Sound situation analysis
• Providing infrastructure and ensuring rapid communication of information
• Defining target groups and key people, institutions and media and communicating with them as required
• Defining responsibilities and a uniform language
• Initiating immediate measures
• Developing a flexible communication strategy and an implementation concept, taking into account possible scenarios
• Continuous and thorough evaluation
• Adapting communication strategy to current events