References
Starting point
The Würth Group is global market leader in the sale of fixing and assembly materials and, in 2005, celebrated 60 years in business. The development of the Würth Group is the life's work of Prof. Reinhold Würth, and is one of the outstanding success stories of German economic history. Prof. Würth has turned the two-man operation established by his father in 1954, into a global trading company that today employs approximately 51,000 employees in no less than 80 countries.
Our work with the Würth Group involves strategic consulting and the implementation of measures relating to corporate communications. We are particularly focussed on the positioning of top management. We will continue to position Würth as a partner for trade and industry, and we will work to ensure that PR for the various companies within the Würth Group is more closely integrated.
Actions included
- Formulating a positioning strategy
- Ongoing PR activities
- Providing support for the annual report
- Providing support for the annual press conference relating to the financial statement
- Topic management/agenda-setting
- Providing support for the dovetailing of international PR activities
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Results
- Selected topics placed in key media
- Media coverage portraying Würth as a partner for trade and industry
- International integration of the activities of all persons responsible for communications
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