References
Starting point
Vivico Real Estate is a real-estate company with a portfolio of approximately 200 properties based in city-centre locations around Germany (including the major Arnulfpark® development in Munich). Vivico handles everything from project development to property management.
Our work with Vivico involves raising the profile of the company and its projects in Munich through ongoing PR, event management, lobbying and networking.
Actions included
- Supporting local and regional PR activities for current topics of interest and projects at the company
- Placing technical articles
- Organising one-to-one meetings with the local and technical press
- Designing and implementing project-related events
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Results
- Qualitative positioning in the relevant local and technical media
- Vivico is regarded as a partnership-based company in Munich.
- The director of the Munich regional office is positioned as a competent business partner for local politics and business.
- According to one study, "Arnulfpark" is currently the best known of Vivico's projects.
- Events targeted at specific groups are the subject on everyone's lips among target groups and the media
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