References
Starting point
Robowatch Technologies is a robotics company based in Berlin-Pankow. For five years, it has been developing and supplying mobile security robots. Its mobile surveillance systems are used in situations where the use of human security personnel would be dangerous or unfeasible. The product range of make-to-stock mobile security robots includes: MOSRO (for indoor surveillance), OFRO (for outdoor surveillance), OFRO+detect (NBC reconnaissance) and ASENDRO (reconnaissance and defusing).
Our work with Robowatch Technologies focusses on positioning the company as a leading supplier of serious products for the security and homeland security market, as well as for military applications (reconnaissance, defusing).
Actions included
- Ensuring international press coverage of current topics of interest
- Organising press conferences for product launchings
- Placement of technical articles in national and international journals
- Organising communications material for trade fairs, conventions and events
- Planning and implementing annual ad placements
- Publishing newsletters and company/product brochures
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Results
- The profile of Robowatch Technologies has been raised considerably among target groups
- Many renowned development and channel partners have been won both within Germany and internationally
- The company and its products receive ongoing coverage in the daily press, trade journals and on TV
- Coverage of the press conference marking the launch of the OFRO+detect reconnaissance robot:
- 279 articles by news agencies and the daily, general interest and trade press, with a total circulation of approximately 11 million
- Approximately 20 radio slots (as part of news bulletins in many cases, including on BB Radio, 88.8 Berliner Stadtradio, Radio Energy, Radio Fritz, Inforadio, Radio Eins, 104,6 RTL)
- 18 TV slots (for example, news items on PRO7, VOX, SAT1, N24, RTL, RBB evening news, TV Berlin, Deutsche Welle TV, Korean Broadcasting System, Tokyo Broadcasting System, as well as in-depth reports on WAS! (RBB), DAS! (NDR), ZDF, and the “Welt der Wunder” (“World of Wonder”) science show (on RTL2 and n-tv), reaching an audience of approximately 7.5 million
- 39 Internet articles, viewed by approximately 12 million users in June 2005
- Robowatch was shortlisted for the PR Report Awards 2006 in the “Technology” category
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