References
Starting point
Proudfoot Consulting is an international consulting company, which specialises in effecting sustainable improvements in productivity and sales performance for its customers. Our work with Proudfoot involves positioning the company as an expert in implementation-focussed consulting and productivity improvement, and marketing of its global productivity study, which is published annually.
Actions included
- Ensuring press coverage of current subjects of interest at the company
- Placing campaign endorsements by opinion leaders
- Organising one-to-one interviews with the daily and business press
- Conducting an extensive PR campaign for the publication of the annual productivity report
- Exclusive announcements in a lead medium
- TV and radio interviews
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Results
- Proudfoot's profile as an international consulting company has been raised significantly among opinion multipliers
- Continuous media coverage of topics relating to the company
- Global productivity report 2006:
- A high degree of media coverage, with a circulation of approximately 18 million
- TV appearances on RTL Aktuell, Bloomberg TV, n-tv, n24
- Radio interviews on SWR1, MainFM