References
Starting point
Degussa AG is the global leader in specialty chemicals, providing innovative products and system solutions that are essential to the success of their customers. Our work with Degussa comprises strategic consulting in the area of online communications, editorial support, and structural enhancement of the corporate website.
Actions included
- Strategic consulting/design on an annual basis for the ongoing development of both the structure and content of Degussa's online activities
- Developing the content, structure, and creative aspects of Degussa's corporate website
- Ongoing development and implementation of the online design for local country websites
- End-to-end editorial support for Degussa's central website
- Formulating guidelines for structuring and integrating all of Degussa's websites
- Coordinating online activities across all other channels used for corporate communications
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Results
- Consistent online communication of the Degussa brand worldwide (in terms of both content and structure)
- Internationalization of the Internet presence
- Gearing of the individual online areas towards specific target groups, such as B2B customers, investors, job applicants and journalists
- Establishment of the corporate website as an information portal
- Establishment of the corporate website as an access portal for the company's B2B and country websites
- Optimization of the navigation structure and usability
- Degussa was awarded the German Prize for Business Communication 2006 in the "Best Online Communication" category.
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