References
Starting point
Brose is a partner in the global automobile industry, and supplies products for more than 40 car models and to leading seat manufacturers worldwide. Brose products are currently used in one quarter of all cars produced globally.
We work with Brose on its long-term company strategy, on its positioning as a successful, owner-managed company and innovative employer, and on target-oriented communication in its management approach.
Actions included
- Ongoing strategic consulting in relation to internal and external communications
- Organising the annual press chat and IAA press conference
- Inviting the press to visit the company headquarters in Coburg in Germany
- Designing new recruiting concepts
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Results
- Selected aspects of the Brose Group have received wide coverage in the media.
- Brose is regarded as an expert in the field of innovative workplace models and is in high demand as such among key business and trade media.
- Brose's corporate identity has been systematically structured and enhanced.