References

wbpr

German Ministry of Economic Affairs and Technology
Initiative "Mittelstand sicher im Internet" ("Internet security among medium-sized companies")


Starting point

IT and the Internet have transformed day-to-day business in medium-sized enterprises. And, a large majority of mid-size companies are making the most of the opportunities the Internet has opened up. However, in March 2004 alone, almost one quarter of these companies were forced to put operations temporarily on hold in order to eliminate virus threats from their computer systems. According to a study conducted in the same year, 27 percent of medium-sized enterprises had not appointed any IT security personnel. Meanwhile, 11 percent of all companies had never used anti-virus software.

 

It was against this backdrop that the German Ministry of Economic Affairs and Technology launched its initiative to promote Internet security among medium-sized companies at the end of 2003. The goal of this initiative is to provide company owners with reliable and easy-to-grasp information about how best to minimize risks. Expert support for the initiative is supplied by the Federal Office for Information Security (BSI). Industry partners and associations are intimately involved in the campaign.

Actions included

  • Designing and implementing an extensive web portal (together with our project partner secunet AG)
  • Placing campaign endorsements by opinion leaders
  • Publishing newsletters
  • Organising roundtable discussions for networking with trade associations
  • Publishing a series of short, informative brochures about IT security
  • Facilitating the provision of online, interactive expert advice on topics relating to IT security

Results

  • The campaign received continuous coverage in the target media.
  • The web portal and materials developed achieved a high level of acceptance.
  • Important central associations signed up as project partners.