Emaar, a real estate company renowned for its spectacular large-scale projects in Dubai, opened the first of its 5-star brand hotels, The Address Hotels + Resorts, in September (www.theaddresshotels.com).

 

Emaar has established itself as a global leader in real estate, for example, with its construction of the world's tallest building and the development of an entire district in Dubai. This new project signals the entry of this visionary innovator for the Dubai region into the global hospitality arena.

 

Address Hotels + Resorts are designed to be an innovative, vibrant, first-class hotel experience, and are set to establish themselves among the top hotel destinations worldwide.

 

Marc-François Dardenne, CEO of the Emaar Hospitality Group division, sees Germany as a key market.

 

With its many years of expertise in communications, wbpr is handling PR in the German-speaking territories for the brand launch and opening of the first flagship hotel. This will focus on business and travel media, both in the specialist field and the public sphere.